How would you approach online marketing for a fax machine company in this day and age? Marketing this business on social media would require a different approach than marketing it through paid search. But how do experts from both worlds collaborate to craft a winning strategy? Join our moderator, Alex (PPC Specialist), as he explores three fictional business challenges with Chanthana, a Paid Social Account Manager, and John, from our Paid Search team. Together, they pitch, debate, and refine innovative marketing strategies - covering everything from audience targeting to conversion tactics, video consumption trends, and the role of tools like Google Lens in shopping. Get expert insights, real-world takeaways, and a lively discussion - because great marketing doesn’t stop at 5 PM!

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