It takes a lot to keep up with the ever-changing world of PPC. Linda (Director of Customer Success) discusses working with businesses in the current PPC landscape with Nikki (VP of Search) and Alex (PPC Specialist), who work with clients on Google and Bing advertising daily. They discuss how no advertising checklist fits every business, and a PPC strategy has to fit within the parameters of the client's budget, the market they are in, and current demand. "JumpFly is that cushion between logic and opportunity" - Linda.

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