Marketing Operations and Data Activation | Jeff Cullimore, Director of Marketing Ops @ Coalition

29/08/2022 33 min

Listen "Marketing Operations and Data Activation | Jeff Cullimore, Director of Marketing Ops @ Coalition"

Episode Synopsis

On this episode, we interview Jeff Cullimore, Director of Marketing Operations @ Coalition.
In this interview we cover:

- The challenges of data integration and how to handle them.
- Why integrating your marketing applications matters.
- Making data activation work for your team.
- 3 priorities when starting a new marketing ops role.
- How to maximize your marketing data.

Follow Jeff Cullimore on Linkedin.
Watch the video version of this episode on YouTube.
To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.

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