We are at the headquarters of Goodyear Tire & Rubber Company speaking with Norbert Majerus, Lean Champion. Norbert is a Senior Master Black Belt in Lean and has led lean transformation at Goodyear R&D for almost 13 years. He has also served as a Lean champion with product development during his 33-year tenure with Goodyear. His book, Lean-Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Company, outlines how its R&D team at Goodyear was able to reduce the product development cycle time by 70% and improve throughput three-fold by applying Lean product development principles.

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