Many businesses believe they serve their customers; but very few do so as effectively as Amazon, Tide, or Virgin. What differentiates these market leaders from their commercial rivals?Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says that being customer-centric is a key part of their approach. As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers. In episode 2 of ManagementCast, he gives an insight into how to become truly customer-focused, and what that can mean for your business.Read our new magazine, I by IMD, here.Discover IMD's leadership programmes here.Host: JohnJo DevlinGuest: Professor Sean MeehanProduced by: JohnJo DevlinEditing: Max Bower 

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