Listen "Episode 17: The Grass Isn’t Greener. Focus!"
Episode Synopsis
In this episode, I break down one of the biggest traps entrepreneurs fall into: constantly switching strategies, offers, or even clients, chasing "greener pastures." Whether you're struggling with marketing, questioning your niche, or stuck serving clients who aren't a fit, this episode is a call to simplify, focus, and commit to long-game thinking.What You’ll Learn:Why broad offers and messaging fail to convertHow to “skate where the puck is going” in your industryThe hidden cost of serving low-revenue clientsWhy the grass is only greener where you water it—business and relationshipsHow perfectionism and procrastination slow down momentumI also share personal reflections on choosing the right clients, doubling down on a single acquisition channel, and what it really takes to grow something meaningful—without starting over every few months.Plus: A segment on relationships, control, and letting people be who they are (yep, we go there).To watch the episode check out the YouTube video here.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.