Nikki Simpson speaks with Eli Sheridan, head of Digital Content at France Media Group about effective strategies for monetising newsletters. Eli runs newsletters for eight brands with over 300,000 subscribers. In the latest episode of Making Money From Magazines they cover: the importance of understanding audience demographics, engaging with readers, and building a sense of community through content. Eli shares various monetisation techniques, including display ads and cross-promotion, while emphasising the value of data insights and experimentation in newsletter strategy. The conversation highlights the essential role newsletters play in digital marketing and audience retention.TakeawaysNewsletters are a powerful tool for monetisation.Understanding your audience demographics is crucial.Engagement strategies can significantly boost newsletter success.Building a community through content fosters loyalty.Monetisation techniques include ads, events, and partnerships.Cross-promotion enhances brand visibility and subscriber growth.Data insights help tailor content to audience preferences.Experimentation is key to optimising newsletter performance.Newsletters provide a direct line to your audience.Prioritising quality content leads to higher engagement rates.Chapters00:00 Introduction to Newsletter monetisation02:47 Understanding Audience Demographics06:08 Engagement Strategies for Newsletters08:57 Building Community Through Content12:11 Monetisation Techniques for Newsletters14:56 The Importance of Cross-Promotion18:08 Leveraging Data for Audience Insights20:58 Experimentation and A/B Testing24:00 The Value of Newsletters in Digital Marketing26:54 Final Thoughts on Newsletter StrategyLinks to France Media’s NewslettersFrance Today - https://mailchi.mp/francetoday/newsletter-1327815French Property News - https://mailchi.mp/completefrance/french-property-news-1327851Bonjour Paris - https://mailchi.mp/bonjourparis/110221-1327739Taste of France - https://mailchi.mp/tasteoffrancemag/1324899-1327799Complete France - https://mailchi.mp/completefrance/swkcnvh35k-1327803FrenchEntree - https://mailchi.mp/frenchentree/french-property-home-life-1327859 France Property shop - https://mailchi.mp/completefrance/this-weeks-property-picks-1327867Keywordsnewsletter monetisation, newsletter monetization, audience engagement, community building, email marketing, digital content strategy, audience demographics, monetisation techniques, cross-promotion, data insights, A/B testing, travel journalism  Hosted on Acast. See acast.com/privacy for more information.

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