Nikki Simpson talks to Lindsey Stephens from Red Carpet Consultancy. With over 25 years in the industry, Lindsey knows how to sell advertising.In a warm and entertaining chat Lindsey gives her top ten strategies for increasing advertising sales revenue for magazines. Including how to leverage press releases, creating a long term content plan, feature selling, events, and more. Lindsey also touches on the importance of understanding the audience and maintaining touch points with clients. The conversation concludes with a focus on small and intimate gatherings as a way to solidify relationships with advertisers.TakeawaysPress releases can be turned into sales opportunitiesCreating a 12-month plan is crucial for advertisers and publishersFeature selling can invite new advertisers into publicationsSmall and intimate events can solidify relationships with advertisersUnderstanding the audience and maintaining touch points are essential for successful ad salesWhy knowing your magazine is key Hosted on Acast. See acast.com/privacy for more information.

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