Nitsan Peled on Building Editorial Brands & Producing Content at Scale

Maker Mixtapes
18/02/2021 41 min Episodio 10
Nitsan Peled on Building Editorial Brands & Producing Content at Scale

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Episode Synopsis


Nitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a content director, and the benefits of creating a separate editorial brand to capture wider audiences.

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