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Listen "Mastering LinkedIn: Network and Sell Online with Tom Martin"
Episode Synopsis
Welcome back to the "Make Marketing Make Sense" podcast, where we delve into the transformative power of digital sales and networking. In our latest episode, host Josh Owen is joined by Tom Martin, the visionary Founder of Converse Digital and author of "The Invisible Sale." Together, they explore the evolution of LinkedIn from a secondary platform to an indispensable tool for sales and networking in the modern digital landscape, especially highlighting its importance in the year 2024.
Tom Martin shares his expert insights on optimizing LinkedIn profiles to go beyond being just digital resumes. By treating them more like business-oriented dating profiles, users can create a strong first impression that is crucial in the fast-paced digital world. He also discusses the importance of genuine network expansion on LinkedIn, emphasizing the need for meaningful connections and initiating conversations based on shared interests or challenges, rather than immediate sales pitches.
Moreover, the episode shines a light on the advanced features of LinkedIn Sales Navigator and its role in facilitating targeted engagement with prospects. Tom reveals his personal strategy of warming up to potential connections through a series of strategic interactions over about 40 days before sending a connection request. This meticulous approach has proven to significantly enhance his sales efforts, underscoring the potential of LinkedIn as a powerful sales tool in 2024. Don't miss out on these invaluable insights; tune into "Make Marketing Make Sense" for more on leveraging LinkedIn to revolutionize your sales and networking strategies.
Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.
Follow Comfy Stone
Instagram: https://www.instagram.com/comfystonefilms/
Website: https://www.comfystone.com/
Tom Martin shares his expert insights on optimizing LinkedIn profiles to go beyond being just digital resumes. By treating them more like business-oriented dating profiles, users can create a strong first impression that is crucial in the fast-paced digital world. He also discusses the importance of genuine network expansion on LinkedIn, emphasizing the need for meaningful connections and initiating conversations based on shared interests or challenges, rather than immediate sales pitches.
Moreover, the episode shines a light on the advanced features of LinkedIn Sales Navigator and its role in facilitating targeted engagement with prospects. Tom reveals his personal strategy of warming up to potential connections through a series of strategic interactions over about 40 days before sending a connection request. This meticulous approach has proven to significantly enhance his sales efforts, underscoring the potential of LinkedIn as a powerful sales tool in 2024. Don't miss out on these invaluable insights; tune into "Make Marketing Make Sense" for more on leveraging LinkedIn to revolutionize your sales and networking strategies.
Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.
Follow Comfy Stone
Instagram: https://www.instagram.com/comfystonefilms/
Website: https://www.comfystone.com/
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