How do you take a simple classroom moment — like kindergartners baking honey cake — and turn it into a story that genuinely connects with parents?In this episode, we unpack the thinking behind Sticky Fingers Leave a Mark, a blog post written by Rochie Popack of Designs Exclusively Yours for Hebrew Academy. What could have been just a “cute holiday activity” becomes a deeply persuasive story about learning, identity, and values.Together, we break down the 4 key steps you can use in your own school or organization:Anchor your story in a real, sensory moment.Anticipate and answer parents’ unspoken doubts.Carry a strong theme or metaphor throughout.Connect it all to the future parents hope for their children.This is more than marketing fluff — it’s a framework for authentic connection. Whether you’re leading a school, running a program, or shaping your community’s story, these steps will help you share your value in a way that truly sticks.Tune in to learn how to find your own “sticky finger” moments and turn them into stories parents can feel.👉 To read the original blog post, visit Hebrew Academy: https://www.hacds.org/templates/blog/post_cdo/aid/3217765/PostID/137328👉 To learn more about storytelling strategies and resources for your school, visit Designs Exclusively Yours: www.DesignsExclusivelyYours.com

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