How schools and Jewish organizations can tell stories that connect, inspire, and avoid sounding salesy.In this episode, I share a simple but powerful analogy: how forgetting the sugar in your coffee is like missing the sweet spot in Jewish organizational marketing. The photos, captions, and events may all be there, but without the why — the deeper value and impact — something essential is missing.Drawing from my own reflections, I explore why schools and Jewish organizations need to go beyond the “what happened” and focus on the why it matters. You’ll hear practical ways to: • Find the sweet spot where your activities and values overlap. • Tell stories that feel authentic, not salesy. • Build stronger connection and impact through clear, values-driven communication.This episode was generated with NotebookLM, capturing my personal insights and opinions on what makes storytelling resonate in Jewish education and nonprofit life.

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