Most independent retailers don’t fail because they lack effort — they fail because they’re flying blind. Without tracking the right numbers, you can’t know what’s working, what’s wasting money, or where to focus your energy. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on simple metrics that make a big difference.As Jantsch reminds us: “What you measure becomes your focus. What you ignore gets lost.”In this episode, you’ll learn:
Why measurement matters for retail growth and profitability

The 3 key categories of metrics: traffic, engagement, and sales

Practical examples of what to track — from foot traffic and conversion rate to repeat customers and referrals
How to track metrics simply using free tools and monthly check-ins
Three easy steps you can take this week to start measuring what matters
If you’re ready to stop guessing and start making confident decisions based on clear numbers, this episode will give you the roadmap.Keywords: independent retail, small business marketing, retail metrics, measuring success, retail growth strategies, customer journey, Main Street marketing, marketing measurement, John Jantsch, Duct Tape Marketing

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