Most independent retailers' marketing strategies don’t fail because they lack ideas; they fail because they lack consistency. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on creating a marketing calendar that turns chaos into clarity.Instead of scrambling to promote holidays, rushing last-minute social media posts, or missing out on local events, a simple calendar helps you plan ahead and stay consistent. As Jantsch reminds us: “Consistency builds momentum. Chaos kills it.”In this episode, you’ll learn:
Why consistency is the foundation of effective retail marketing

How a 90-day rolling calendar helps you plan without overwhelm
Step-by-step instructions for building your own calendar with holidays, events, themes, and promotionsReal-world examples of Main Street retailers using calendars to drive sales and community engagement
Three simple actions you can take this week to bring order to your marketing efforts
If you’re ready to stop winging it and start building a repeatable, stress-free marketing rhythm, this episode is for you.Keywords: independent retail, small business marketing, marketing calendar, marketing consistency, retail planning, Main Street marketing, customer journey, John Jantsch, Duct Tape Marketing

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