Independent retailers often say, “Everyone is my customer.” But in reality, trying to appeal to everyone means you end up connecting with no one. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch and explains why defining your ideal customer profile is the single most important step in creating a successful retail marketing strategy.You’ll learn:
Why the traditional “everyone is my customer” mindset hurts small businesses
How to create a clear Ideal Customer Profile with demographics, psychographics, buying behavior, and pain points
Simple ways independent retailers can use data, conversations, and community trends to identify their perfect customer

How to tailor your marketing messages so they resonate with the people most likely to buy, return, and refer
Three practical steps you can take this week to sharpen your marketing focus
If you want to stop wasting money on broad marketing and start building a loyal base of repeat customers, this episode is for you.Keywords: independent retail, small business marketing, ideal customer profile, retail strategy, customer journey, retail growth, Main Street marketing, target audience, retail customer loyalty, John Jantsch, Duct Tape Marketing

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