What if you could increase impulse purchases just by letting customers touch, smell, hear, or even taste your products? In this fifth installment of our Why We Buy Summer Book Club series, host Patrick Keiser dives deep into how sensory engagement drives buying behavior — and why independent retailers need to think beyond sight alone.Drawing inspiration from Paco Underhill’s research, Patrick breaks down each of the five senses and shows how they influence the in-store experience. From music that sets the mood, to signage and mirrors that slow shoppers down, to the irresistible pull of scent and taste — this episode is full of practical, creative strategies you can implement in your store right away.✅ In this episode:
Why 90% of impulse purchases happen in-store — and how the senses drive them
How to use sound to create atmosphere and demonstrate products
The visual tactics that actually convert: signage, mirrors, and live demos
How scent taps into memory and influences customer emotions
Why sampling — even in non-food stores — is a secret weapon
How to encourage product interaction (and why that boosts sales)
Whether you run a gift shop, apparel boutique, or gourmet store, this episode will help you rethink the way customers experience your space — and how small, sensory upgrades can lead to big results.📚 Don’t forget to check out earlier episodes in the Why We Buy series, covering everything from storefronts to decompression zones to customer comfort!🔗 Support disaster-affected retailers and learn more at: heartonmainstreet.org📲 Follow us on Instagram: @heartonmainstreetKeywords: Why We Buy, Paco Underhill, sensory marketing, five senses of retail, store layout tips, retail experience design, customer behavior, retail strategy, Heart on Main Street, independent retail podcast, shop local, Main Street Matters

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