Listen "40: A new hire, outbound sales and finding new use cases for your product"
Episode Synopsis
Notes:First post-covid vacationsNew hire running customer operations and freeing Landon up to sellThe struggles of handing-off tasks you've owned for yearsForce testing how the business runs without youWhat is a customer ops manager?What Landon has been doing on the outbound sales side and how it's goingA new product direction/use case that's brought on $100k in ARR in the past few monthsHow to find these opportunitiesHow we're feeling about the Userfeed acquisition six months later Outbound sales emailCopy pointersIndustry-based sequencesTacticsWhen email works and when it doesn'tHow we approached outbound at Rigor (selling to enterprise in a highly competitive incumbent market)Personalization do's and don'tsWhy making assumptions in emails workLandon's first seed investment (Grayscale). See episode 15 where we talked to the CEO of Grayscale (Ty) about his business. By the way, they're hiring.Links:MixMaxHubspotRigor
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.