https://www.sendspark.com/Bethany breaks down SendsparkThe problem of stale content in help centerBethany discusses integration into IntercomBethany explains origins of Sendspark, was in marketing at another company when she and co-founder realized the needBethany as a Userfeed customerFundraising for Sendspark, product usage metrics and activationInitial product Dev strategies, funding and spendingBethany working in NYCEnergy of NYC and getting sickGrind during the week, weekends for sleepLandon asks “who is harder to market to - developers or sales people?”Struggles of email marketing, the need for more human connection in marketingLandon using Notion, problem of lack of contextSendspark marketing channels, organic trafficHow-to-SEOSendspark partnershipsLandon testing rankings, name changesYouTube vid SEO tips from BethanyLandon using Intercom for UserfeedBethany using vid email for lead generation on website 

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