Building a Viable Business in a Flattened Economy

25/07/2025 19 min

Listen "Building a Viable Business in a Flattened Economy"

Episode Synopsis

If you’re a Canadian small business owner trying to keep your business viable in a sluggish economy, you’re not alone.In this episode, Cheyanne O'Driscoll, small business strategist and marketing consultant, explains what it really takes to build and maintain a viable business when the economy is flat, trust is low, and buyers are moving slower than ever.And what to do about it.You'll learn:– The five non-negotiable components of a viable business model– How economic contraction is changing buyer psychology and decision-making– What to focus on now to stabilize your revenue, simplify your operations, and protect your margin➡️ Build Your ⁠Core Marketing System ⁠with Me➡️ Join the next ⁠Content Lab