Most small business owners don’t need perfect marketing — you just need to start.In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll explains why marketing is a process, not a product, and how taking small, consistent action builds confidence and results.You’ll learn:•Why marketing skill only develops through motion — not planning• How even pros build testing and iteration into every strategy• Three simple actions to use this holiday season.Next steps:👉 Join the CO’ Marketing newsletter for weekly strategy insights for Canadian small businesses

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