We’ve all heard of ChatGPT and its potential, but have you wondered if AI could replace human copywriters? Can AI capture the essence, emotion and authenticity that comes from a human heart?In this episode, I explore the world of AI and share the results of an intriguing experiment I set pitting AI-generated copy against human-written content.It’s worth noting, I'm not an expert on AI and this is very much an episode sharing my opinion and perspective on ChatGPT as a copywriter and soulful marketer.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

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