How can you create content that truly connects with your audience? In this episode, I share the art of crafting authentic content that resonates with your audience on a deeper level. The conversation dives into how vulnerability and authenticity are crucial to forming genuine connections, and why so much content today falls flat due to lack of emotional depth.I explain why being your true self, rather than trying to impress, is crucial for building lasting trust with your audience. I share the importance of storytelling, authenticity, and engaging from the heart, not from ego. With practical tips and examples, you’ll learn how to review your content and ask the right questions to ensure it comes from a genuine place.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

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