Lighting is no longer just an accessory — it’s becoming a core profit center for AV integrators. In this episode, Sam Koerbel sits down with CEDIA co-founder Tom Doherty and current CEO Daryl Friedman to explore why lighting is now a strategic focus for the custom integration industry.They discuss:Why lighting represents the next big opportunity for integratorsThe challenges of adding lighting to your business modelHow CEDIA plans to educate and support its membersWhat does this shift mean for the future of smart home integrationWhether you're already exploring lighting or still unsure where to start, this episode offers clarity, leadership, and insight into the future of residential technology.

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