Burn the Rulebook. Challenge Yourself. No Rules. Just Design + Creativity.In this episode of the LytePOD, Keith Bradshaw — CEO and co-founder of Speirs Major — invites us into the mindset that has shaped one of the most iconic lighting design studios in the world.From rejecting personal “style” to designing with emotional precision, Keith shares why the real competition is internal — and why great design demands risk, reflection, and the courage to start over again and again.We talk about:Why lighting is a chameleon-like disciplineThe fear of repetition and creative stagnationHow to lead a studio without losing creative fireDesigning for feeling, not just formWhat separates good work from unforgettable workThis is a masterclass in creative discipline, and a rare glimpse into what it takes to stay great — even when no one’s watching.

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