Markus and I discuss his research and teaching related to the use of film theory in teaching marketing and how story telling and celebrity impact on both. Dr Markus Wohlfeil is Senior Lecturer in Marketing with an extensive background in research:Books:Wohlfeil, Markus (2018), Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan, Basingstoke: Routledge. ISBN: 978-0-8153-8727-5 (Hard Copy), 978-0-8153-8727-3 (eBook) or 978-0-3676-6714-6 (Paperback). Selected Publications:Wohlfeil, M., Patterson, A. & Gould, S. J. (2019), “The Allure of Celebrities: Unpacking Their Polysemic Consumer Appeal”,European Journal of Marketing, 53 (10), 2025-2053.Wohlfeil, M. (2018), “Learning from the Professionals: Film Tourists' ‘Authentic’ Experiences on a Film Studio Tour”, Artsand the Market, 8 (1), 47-63.Wohlfeil, M. & Whelan, S. (2012), “Saved! by Jena Malone: An Introspective Study of a Consumer’s Fan Relationship with aFilm Actress”, Journal of Business Research, 65 (4), 511-519. Batat, W. & Wohlfeil, M. (2009), “Getting Lost Into the Wild: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach”, Advances in Consumer Research, 36, 372-377.Wohlfeil, M. & Whelan, S. (2006), “Consumer Motivations to Participate in Event-Marketing Strategies”, Journal ofMarketing Management, 22 (5-6), 643-669.Whelan, S. & Wohlfeil, M. (2006), “Communicating Brands Through Engagement with “Lived” Experiences”, Journalof Brand Management, 13 (4-5), 313-329. If you ahve something to share contact [email protected]

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