ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Podcast 26 - B2B Loyalty"
Episode Synopsis
In this podcast we explore the growing phenomena of Business-to-Business loyalty programmes where companies reward clients for purchasing products rather than directly rewarding the end consumer. With special guests Mark Maclure of Stream and our very own Adam Posner.
More episodes of the podcast Loyalty Wired
Newscast 26 - The Premium Reward Card Wars
29/10/2025
Podcast 81 - Hotel Loyalty
06/10/2025
Podcast 80 - Digital Native Loyalty
15/09/2025
Podcast 79 - Loyalty on Holiday
10/08/2025
Newscast 24 - The Nordstrom Shift
23/06/2025
Newscast 23 - The Loyalty Boomerang
08/06/2025
Podcast 77 - Changing Customer Needs - 2025
03/06/2025
Newscast 22 - Loyalty Exit Strategies
12/05/2025
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