The $3.5 trillion automotive sector is one of the most globally significant — and one of the most loyalty-challenged. In this episode, we tackle the complex relationship between manufacturers, dealers, and aftersales networks to explore how loyalty programs can truly influence choice of car brands. Our expert panel — Emily Walker (Arnold Clark, UK), Allie Fergusson (formerly Honda, USA), and David Parsons (Ellipsis, Australia) — break down the challenges, share practical insights, and reveal lessons that apply far beyond the auto industry.

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