Pocast 66 - Retail Media - The Essential Guide

04/08/2024 28 min
Pocast 66 - Retail Media - The Essential Guide

Listen "Pocast 66 - Retail Media - The Essential Guide"

Episode Synopsis

In this podcast we explore the explosive growth of the retail media industry which was worth over $128 billion in 2023. With special guests Steve Gray and Katie Streeter-Hurle of SMG we explore the conditions that led to this growth, what benefits it brings customers and brands and provide advice for those considering a retail media strategy.