Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Louder Than Words with John Bonini
20/07/2017 41 min Episodio 39
Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

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Episode Synopsis


Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.

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