Madhu Singh, Owner & Attorney, The Foundry Law Group Summary In this episode of the Building Brands Podcast, Madhu Singh, owner and attorney of the Foundry Law Group, discusses his journey in establishing a law firm that breaks away from traditional norms. He shares insights on the challenges of expanding into new markets, particularly Kansas City, and emphasizes the importance of understanding client needs and providing practical legal advice. Madhu also highlights the significance of consistent branding and the need for service-based entrepreneurs to adapt and learn continuously in a changing business landscape. Takeaways Madhu founded the Foundry Law Group to create a collaborative and innovative legal environment. His entrepreneurial background influences his approach to law, focusing on practical solutions for clients. The firm operates on a subscription model, allowing for long-term client relationships. Madhu emphasizes the importance of understanding client experiences and needs in legal advice. He faces challenges in Kansas City due to established networks and traditional legal practices. Marketing strategies in Kansas City need to focus on educating businesses about modern legal practices. Consistency in branding and messaging is crucial for building trust with clients. Service-based entrepreneurs should be open to learning and adapting to new trends. Madhu believes that revenue will balance out if the focus is on relationships and results. Networking and community involvement are key to establishing a presence in new markets.  

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