Summary In this conversation, Rob Nichols interviews Dr. Amy Divaraniya, founder of Oova, a company that emerged from her personal fertility journey. They discuss the challenges and triumphs of building a women's health brand focused on hormone tracking, the impact of COVID-19 on their business model, and the ongoing struggles with marketing regulations in the women's health space. Dr. Divaraniya shares insights on the importance of data, research, and the need for a more supportive environment for women's health companies. Takeaways The most rewarding part is receiving cancellation emails from satisfied customers. Oova started as a personal mission during Dr. Divaraniya's fertility journey. Data is crucial for understanding hormonal health and making informed decisions. The COVID-19 pandemic forced a pivot from direct-to-consumer to B2B. Need can drive demand faster than anticipated in healthcare. Women's health brands face significant challenges with advertising regulations. Research and data are key differentiators for Uva in the market. Educating women about their health is more effective than traditional marketing. The future of Oova includes expanding into all areas of women's health. Collaboration with clinicians is essential for success in women's health.

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