SHOW NOTES In this episode of Rossman Radio, Rob Nichols interviews Nathan Orton, co-founder of the streetwear brand Ishpig, which has thrived for 15 years. They discuss the brand's journey, the importance of product quality, the evolution of marketing channels from Facebook to TikTok, and the challenges of maintaining authenticity in a rapidly changing digital landscape. Nathan shares insights on expanding into new markets through wholesale relationships and the strategies for future-proofing the brand against emerging technologies like AI. TakeawaysThe brand's longevity is attributed to a strong focus on product quality. Authenticity is crucial in marketing, especially on platforms like TikTok. Wholesale relationships are key to expanding into new markets. The brand has evolved multiple times over its 15-year history. Navigating social media is challenging for brands that prioritize product over marketing. TikTok may not be the right fit for every brand, especially in niche markets. Building community and relationships can lead to organic growth. Understanding market dynamics is essential for successful expansion. AI may not replicate the unique experiences that shape a brand's identity. Future-proofing requires a focus on irreplaceable qualities of the brand.

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