Summary In this episode of Rossman Radio, Rob Nichols interviews Tamatha Graben, founder of Baby Riddle, a brand dedicated to celebrating life's special moments through baby clothing. Tamatha shares her journey from a dinner table idea to a nationally recognized brand, discussing the impact of COVID-19 on the industry and the importance of adapting to change. She emphasizes the significance of personal connections with customers and the challenges of marketing in the digital age, particularly on platforms like TikTok. The conversation highlights the need for a solid foundation for growth and the value of community in building a sustainable brand. Takeaways Tamatha's journey began with a family dinner idea. Baby Riddle celebrates life's moments through baby clothing. COVID-19 shifted the landscape of the baby clothing industry. The importance of adapting and pivoting in business. Building a sustainable brand is crucial for long-term success. Personal connection with customers is a key focus for Baby Riddle. SEO is a vital marketing tool that is often overlooked. The balance between personal touch and marketing is challenging. Tamatha emphasizes the importance of a solid foundation for growth. Community and customer value are at the heart of Baby Riddle.

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