From PR to Plant Power — The Timeless Tallow StoryThis episode of LocalBizCast spotlights Sheera Mischel, founder of Timeless Tallow—a once-at-home remedy that grew into a full herbal body-care and medicinal business. Raised in Paramus, NJ, Sheera studied PR at Hofstra, spent formative years in Tel Aviv, lived in South Florida, and ultimately returned to New Jersey with a clearer mission: build clean, effective products grounded in nature and real results.Sheera shares how marketing in the automotive industry sharpened her business chops, but it was her love of the woods—and her kids’ eczema—that sparked the first tallow balm. We dig into the craft behind Timeless Tallow and her evolution into an herbalist (and current training in homeopathy), plus the hard-won lessons of launching and scaling a purpose-driven brand.In this conversation:The leap from corporate PR to small-batch, herbal entrepreneurshipWhy tallow works for sensitive skin and how Sheera sources and formulatesThe role of herbs in skin health, immune support, and everyday remediesClean ingredients, label literacy, and building trust with customersBalancing craft, compliance, and growth as a founder and momWhether you’re a wellness shopper, a parent navigating sensitive skin, or an entrepreneur looking for a blueprint with heart, Sheera’s story is a masterclass in authenticity, curiosity, and staying rooted in what works.

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