Local Biz Cast Weekly Spotlight on Business LeadersDr. Pete Wohl of The Spine and Health Centers of New Jersey proudly presents the LocalBizCast, a weekly podcast featuring conversations with prominent business owners andinfluencers throughout the area. Tune in every week for new insights, stories, and success strategies from local entrepreneurs making an impact in the community. This week on LocalBizCast, we sit down with Juliana Fondacaro, founder of Foundation Public Relations, for a raw, real, and inspiring conversation about what it takes to build a business from scratch—while raising three kids under five.Juliana shares how growing up in Rockland County and a chance moment at a hockey game sparked her obsession with PR. After spending over 15 years climbing the corporate ladder in NYC and beyond—representing major brands across hospitality, fashion, and tech—she took the leap during COVID and launched her own agency.In this episode, we unpack:The reality of starting a business as a new mom (hello, 3am work sessions and babies in meetings)How to build a brand with both hustle and heartWhy real PR isn’t just “getting press” and how businesses can’t afford to skip itThe mindset shift from employee to entrepreneurWhat keeps her up at night—and why she wouldn’t trade it for anythingJuliana doesn’t just help brands shine—she’s built one of her own, and she’s doing it on her terms.

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