Lo takes a walk on the West Side Highway with beauty icon and entrepreneur Claudia Sulewski. From YouTube fame to launching her skincare brand CYKLAR, Claudia shares how self-care, boundaries, and trusting her gut shaped her journey.Between coffee chats and dodging geese, they dive into childhood lessons, the rituals that keep Claudia grounded, and the realities of building a business. Packed with authenticity and wisdom, this episode is a reminder that self-care isn’t selfish — it’s what fuels everything else. Key Takeaways:1. How Claudia turned her YouTube roots into entrepreneurial fuel2. The personal story behind CYKLAR and why body care became her medium3. Why setting boundaries is a form of self-care4. The link between fragrance, mood, and presence5. Lessons in trusting your gut as a new entrepreneur6. Real talk on online vulnerability, privacy, and staying sane on social mediaChapters:00:00 – Welcome to Lo On The Go00:30 – Meeting Claudia on the West Side Highway (and dodging geese)02:00 – Bird watching, self-care, and finding peace in nature03:00 – The philosophy behind CYKLAR: balance, luxury & effectiveness06:30 – Childhood chaos, people-pleasing, and learning boundaries08:30 – The shower as a reset button & origins of CYKLAR’s name11:00 – Why authenticity builds the best brands13:00 – The thrill and fear of entrepreneurship (and trusting your gut)16:00 – From 13-year-old YouTuber to global beauty creator18:00 – Coffee chats: matcha, decaf, and navigating anxiety19:00 – The early YouTube hustle and what it taught her about business22:00 – How privacy and vulnerability shift online over time25:00 – Myth or Truth: fragrance, mood, and personal identity29:00 – What’s next for CYKLAR: new fragrance drops & skincare innovation31:00 – Closing thoughts and gratitude Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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