Lo takes a walk through Tribeca with beauty founder and mom of two, Laney Crowell, the force behind Saie, one of the fastest-growing clean makeup brands on the shelves of Sephora and Kohl’s.They get into it all — from the real challenges of being a founder and mom, to creating high-performance makeup that actually improves your skin. Laney shares how motherhood shaped her founder habits, what makes Saie different in a sea of celebrity brands, and why storytelling might be the most powerful tool in business. This episode is filled with founder wisdom, product nerd moments, and unfiltered reflections on how to build a brand (and a life) that feels good and does good.Key Takeaways:1. What Laney did differently to break through in a crowded, celebrity-dominated beauty space2. Why the "that makes no sense" moments are usually where big business ideas are born3. The surprising reason Saie’s ingredient list reads like a skincare label4. How being a mom made her a more focused, efficient founder5. Why storytelling and team culture fuel Saie's rapid growth6. What clean beauty really means — and why it’s more complex than just “no chemicals”Chapters:00:00 – Welcome to Lo On The Go00:37 – Walking through Tribeca to meet Laney Crowell02:00 – Why travel and rhythm fuel her creativity03:00 – Starting Saie during COVID and scaling fast04:00 – The problem-solving mindset of successful founders05:30 – What happens when your clean beauty brand hits every Sephora07:00 – Why mineral sunscreen matters (and how Saie makes it wearable)09:00 – Laney’s unexpected journey from editorial to entrepreneurship11:30 – How her wellness obsession shaped the Saie brand13:00 – Building a sustainable office that feels like home15:00 – “That makes no sense” as a north star for starting a business17:00 – The power of using nourishing ingredients in makeup18:30 – Why storytelling drives the brand and marketing at Saie20:00 – Formulating without fillers and fighting for better alternatives21:30 – How being a mom changed her founder lifestyle23:00 – Her daily wellness routine (and how she protects her sleep)25:00 – Are all chemicals bad in beauty?27:00 – Makeup is always self-care, not vanity28:30 – Wrapping up — and stocking up on sunscreen Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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