In this episode, Lisa Bloom shared the power of storytelling in communication, specifically how it can help in creating and launching a successful online training program. She emphasized the importance of authenticity in storytelling and how it can create a deeper connection and trust with the audience. She also mentioned how a lack of storytelling can make communication feel transactional or inauthentic.

Lisa Bloom is a story coach and author of the book "The Story Advantage: How to Leverage the Power of Story to Succeed in Business and in Life". She teaches how to use storytelling as a powerful tool for communication and building trust and connection with clients, and achieving success in business and personal life.

Lisa also mentioned how a lack of storytelling can make communication feel transactional or inauthentic. She also shared her knowledge on how to use stories to articulate. What you do in a way that attracts clients. And how to get clear and confident about how your business helps other people. And to achieve what you're really here to do in the world.

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