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Listen "283: What Course Creators Can Learn from WooCommerce and Jilt Software Product Leader Beka Rice"
Episode Synopsis
Jilt is an email marketing tool built specifically for eCommerce stores, so if you’re working with WooCommerce with your LifterLMS website, this episode of LMScast featuring Beka Rice is a great one to tune into. Beka is the product leader at Jilt, and in this episode she shares what course creators can learn about building educational products from her experience as a product leader at both SkyVerge and Jilt.
Starting out as a high school chemistry teacher, Beka became involved with the WordPress space in the classroom setting, and eventually ended up writing documentation for WooCommerce products from the user’s perspective. From there she became interested in the development of products in the WordPress space and learned coding and development skills.
Validation and iteration are key to developing a course program that really sticks with people, and Beka shares how having a freemium model with your services can be a fine thing to move into. But if you start out supporting a free tool, you likely won’t end up being able to make the paid product or course a success.
Chris shares how LifterLMS got started as a paid plugin, but then over time ended up transitioning into the freemium model where there is a core free product and paid add-ons to go on top of that for additional functionality.
Finding the right early adopters can really help you get off the ground in a positive direction. Beka shares how staying true to understanding who your customers are and what you’re building is key to avoiding bloat with your program and really staying problem-focused.
You can find out more about the suite of plugins built for eCommerce entrepreneurs at SkyVerge.com, and at Jilt.com you can see the marketing automation tool built specifically for eCommerce entrepreneurs. Thanks for joining us!
Starting out as a high school chemistry teacher, Beka became involved with the WordPress space in the classroom setting, and eventually ended up writing documentation for WooCommerce products from the user’s perspective. From there she became interested in the development of products in the WordPress space and learned coding and development skills.
Validation and iteration are key to developing a course program that really sticks with people, and Beka shares how having a freemium model with your services can be a fine thing to move into. But if you start out supporting a free tool, you likely won’t end up being able to make the paid product or course a success.
Chris shares how LifterLMS got started as a paid plugin, but then over time ended up transitioning into the freemium model where there is a core free product and paid add-ons to go on top of that for additional functionality.
Finding the right early adopters can really help you get off the ground in a positive direction. Beka shares how staying true to understanding who your customers are and what you’re building is key to avoiding bloat with your program and really staying problem-focused.
You can find out more about the suite of plugins built for eCommerce entrepreneurs at SkyVerge.com, and at Jilt.com you can see the marketing automation tool built specifically for eCommerce entrepreneurs. Thanks for joining us!
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