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Listen "269: How To Generate Online Course and Membership Site Leads and Sales using Surveys"
Episode Synopsis
Rob and Kennedy of ResponseSuite join us on this episode of the LMScast podcast to discuss how online course creators can generate site leads and sales using surveys. Better understanding your audience and segmenting your highly engaged users can be a great way to get sales from the leads you already have. Rob and Kennedy share quick wins and strategy for course creators on how to build up their online course marketing in this episode.
Dedicating part of your sales funnel to customers you’ve already got is a huge part of what Rob and Kennedy recommend when it comes to your marketing. A lot of course creators and people doing business online will focus on getting new traffic, but understanding and marketing to your current audience is a great way to build relationships with hot leads.
Kennedy shares a two question survey template you can use to figure out exactly where your customers are and deliver tailored sequences to them based on where they’re at. Question one is to ask, “How experienced are you with this?” Then the second question is, “What is your biggest challenge?” This template allows you to figure out exactly where your customer is on their journey, and thus how you can help them get to the next level.
You can use the results from your survey to tag your audience accordingly and send them messages based on that. Overwhelm is a big reason people will leave membership sites, so segmenting your audience also allows you to deliver the perfect amount of content to your students.
To learn more about ResponseSuite, what it has to offer, and the great work Rob and Kennedy are doing there, head to https://responsesuitedeal.com/lifterlms and sign up for their two week trial for $1. They also have a free 20 minute consultation call with either Rob or Kennedy to help you figure out what questions to ask and how to get your surveys and segmenting going.
Dedicating part of your sales funnel to customers you’ve already got is a huge part of what Rob and Kennedy recommend when it comes to your marketing. A lot of course creators and people doing business online will focus on getting new traffic, but understanding and marketing to your current audience is a great way to build relationships with hot leads.
Kennedy shares a two question survey template you can use to figure out exactly where your customers are and deliver tailored sequences to them based on where they’re at. Question one is to ask, “How experienced are you with this?” Then the second question is, “What is your biggest challenge?” This template allows you to figure out exactly where your customer is on their journey, and thus how you can help them get to the next level.
You can use the results from your survey to tag your audience accordingly and send them messages based on that. Overwhelm is a big reason people will leave membership sites, so segmenting your audience also allows you to deliver the perfect amount of content to your students.
To learn more about ResponseSuite, what it has to offer, and the great work Rob and Kennedy are doing there, head to https://responsesuitedeal.com/lifterlms and sign up for their two week trial for $1. They also have a free 20 minute consultation call with either Rob or Kennedy to help you figure out what questions to ask and how to get your surveys and segmenting going.
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