Patrick Stiles of Vidalytics joins us on this episode of LMScast with Chris Badgett of LifterLMS. Chris and Patrick discuss what Vidalytics is and how it can provide you with advanced features and high-tech analytics for your videos. They talk about different marketing strategies you can use for your course or membership site and how to keep your students engaged.

Patrick shares his story of how he dropped out of high school, entered college, worked as a contingency recruiter and entered the world of software development. Chris and Patrick dive into advanced marketing strategies and how selling the result is key to success in sales.

Vidalytics is a video hosting platform that provides you with intelligent analytics for how your videos are performing. Vidalytics tells you where in your videos people are rewinding, skipping, and leaving your video. There is an autoplay for mobile devices, so when a student finishes a video the next one plays automatically. There is a banner you can put on the top of your videos so you can communicate a message to a student when they are becoming disengaged or suggest the next video to them.

What makes a customer purchase a course and what makes them stay are two totally different factors. Keeping your students engaged is very important. If you were teaching a class in person and 75% of the students left before the class was done, you would be asking all sorts of questions like, “What do I need to do to keep you engaged?” and, “What do I need to explain better?” It is easy to overlook this engagement when you are teaching online, and the high quality analytics Vidalytics provides you with help tell you how your videos are doing and when students are dropping off.

To learn more about what Patrick and his team are doing check out http://lifterlms.com/vidalytics

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