Listen "143: Create Courses with Your Audience's Self Interest and Concerns in Mind with Jonathan Denwood"
Episode Synopsis
Jonathan Denwood of the WP-Tonic and Mail Right podcasts is our guest on this episode of LMScast with Chris Badgett of LifterLMS. Jonathan shares his story of how he became interested in the online education field. Chris and Jonathan discuss some expert tips on how to enter the world of online marketing, building relationships in the online education community, and how to beat your competitors before the battle even starts.
Jonathan got started with WordPress when it was around version 2.8. He was building websites for a lot of small businesses, with a few medium-sized clients. At the time he was living in northern Nevada and infrastructure was booming, so business was great. It was hard to find a booking at any kind of restaurant in the week. But within a six month period all of that disappeared.
Jonathan was going to look for some more clients when his future co-host Bill Conrad, a man who was big into podcasting, suggested that he start a podcast with Bill as his co-host. That project sat around on the drawing boards for six or seven months, because Jonathan wasn’t motivated to do it. But from that he learned that it is the first step that means the most, and the biggest enemy he has is doing nothing.
Chris and Jonathan discuss the importance of doing research before entering a field in the online education industry. Making sure you know your opponents in business is very important. It is also necessary to be doing things differently or better than them. They talk about this in depth and more in this episode of LMScast.
Jonathan got started with WordPress when it was around version 2.8. He was building websites for a lot of small businesses, with a few medium-sized clients. At the time he was living in northern Nevada and infrastructure was booming, so business was great. It was hard to find a booking at any kind of restaurant in the week. But within a six month period all of that disappeared.
Jonathan was going to look for some more clients when his future co-host Bill Conrad, a man who was big into podcasting, suggested that he start a podcast with Bill as his co-host. That project sat around on the drawing boards for six or seven months, because Jonathan wasn’t motivated to do it. But from that he learned that it is the first step that means the most, and the biggest enemy he has is doing nothing.
Chris and Jonathan discuss the importance of doing research before entering a field in the online education industry. Making sure you know your opponents in business is very important. It is also necessary to be doing things differently or better than them. They talk about this in depth and more in this episode of LMScast.
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