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Listen "062: Project Management vs. Product Management for Education Entrepreneurs"
Episode Synopsis
In today’s LMScast Chris Badgett talks with Sebastian Cazacu about product management and project management for education entrepreneurs. Sebastian is a project management consultant and trainer who expanded into the online courses business a few years ago. His expertise in project management can help as you’re planning and strategizing your online courses.
Many people get confused when they think about product management versus project management. Managing the product means actually to manage the business, because the product is the value generation engine in your business. So whenever you say product management, it means you're managing all aspects of your business involving the product, starting with envisioning, creating, and selling the product, and also delivering and supporting the product. All these aspects are related to the product as the core part of your business. And for an education entrepreneur, the product is their course or education product.
Project management means to manage the work that you need to do in order to achieve various objectives as you advance your business. When you're executing a project, the result of that project will be the product.
When applying a product management versus project management approach, it’s important for education entrepreneurs to establish a product life cycle. The first phase is to clearly strategize your product into something you can create an action plan for. The second phase is to experiment and test your assumptions about your product. The third phase is growing your business and improving your processes.
Education entrepreneurs should consider which learning management system they’re going to use before finalizing their online course strategy, because their choice of LMS will also help shape their product through the tools and features available in the LMS.
Our LifterLMS course development platform has built-in features to let you engage with students, combine courses together into a certification program, and offer a free sample lesson as part of the course marketing strategy
You can get more information about Sebastian’s planning guide to help education entrepreneurs make better choices as they strategize their business at EducationProjectRoadmap.com.
Many people get confused when they think about product management versus project management. Managing the product means actually to manage the business, because the product is the value generation engine in your business. So whenever you say product management, it means you're managing all aspects of your business involving the product, starting with envisioning, creating, and selling the product, and also delivering and supporting the product. All these aspects are related to the product as the core part of your business. And for an education entrepreneur, the product is their course or education product.
Project management means to manage the work that you need to do in order to achieve various objectives as you advance your business. When you're executing a project, the result of that project will be the product.
When applying a product management versus project management approach, it’s important for education entrepreneurs to establish a product life cycle. The first phase is to clearly strategize your product into something you can create an action plan for. The second phase is to experiment and test your assumptions about your product. The third phase is growing your business and improving your processes.
Education entrepreneurs should consider which learning management system they’re going to use before finalizing their online course strategy, because their choice of LMS will also help shape their product through the tools and features available in the LMS.
Our LifterLMS course development platform has built-in features to let you engage with students, combine courses together into a certification program, and offer a free sample lesson as part of the course marketing strategy
You can get more information about Sebastian’s planning guide to help education entrepreneurs make better choices as they strategize their business at EducationProjectRoadmap.com.
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