Jack Stratton
Artists want to come home. They want to come home to dada Apple, okay? We’ve been trapped in a lime green Airbnb-font Swedish prison for 10 years. We want to come home. We’re ready.

I love Vulfpeck. I love Jack Stratton. He is the only person I’ve ever heard speak about this problem who understands it in the same way I do, with the same reference points I have. I never hear artists talk about it, let alone in this backyard lecture format, which is incredibly charming.
I’ve never heard an artist even mention Apple Music for Artists (it’s their App Store Connect).
The conversation lately has been all about apps, and yes. But Apple has been losing the music game too for a while. It’s not complicated to win it back, and Jack is right that making these changes would create a renaissance. Artists are and have been ready to make things, but the lack of appealing opportunities hold artists back. No one wants to work for peanuts. Make it easy, and art will explode. When pondering a 90/10 fan-centric model, Jack asks, “Who’s really losing? It’s still unclear.”
This is basically the same as the App Store problem. Apple makes the platform, yes. But developers make the platform worthwhile. This is the key part Apple is failing at right now. They’re overplaying their hand. They have everything to lose.
Apple needs artists and developers to use their platforms for their own success. Without them, people will work on other things, not just for other platforms, but other industries entirely. I know several people who effectively “retired” from active app development just because they can’t be bothered with the way things are now.
This video is perfect.

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