E166 – Ruthie Schulder – You Need Experiential Marketing

Liz on Biz® with Liz Theresa
10/02/2020
E166 – Ruthie Schulder – You Need Experiential Marketing

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Episode Synopsis

As co-founder and Chief Executive Officer of The Participation Agency, Ruthie Schulder reinvented the agency model. Bucking the trend of conventional pay-for-play opportunities in music and art, she started The Participation Agency to develop radical experiential campaigns with brands as partners—not clients. Focused on the idea of placemaking, Ruthie pioneered For Those Who Tour —a … Continued

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