What if the story you've been telling yourself about who you are is the very thing holding you back?Jean-Ray Knighton, CEO of U-Turn Homeless Ministries in South Africa, explores the hidden architecture of identity—how it’s shaped, how it limits us, and how we can reclaim it as a tool for growth and freedom.Jean-Ray shares profound insights from working with people experiencing homelessness, revealing how shifting the way someone sees themselves—from victim or villain to hero—can change everything. But this isn’t just about others. It’s about all of us. Whether you're navigating leadership, healing from the past, or reimagining your future, this conversation will invite you to see yourself—and your potential—differently.If you’ve ever felt stuck inside a role, a label, or a narrative you didn’t choose, this episode is your wake-up call: you can choose again.💡 What You’ll Learn in This Episode:Why your sense of identity is the ceiling on your potentialHow narratives like “I’m not a suit person” quietly lock us into limitationWhy the most dangerous labels are the ones we give ourselvesHow to reframe your story through the Hero’s Journey modelWhy seeing others change unlocks your own possibilityHow to create environments that redefine what’s possibleThe power of “relapse is part of recovery” — and why falling down is part of risingWhy identity isn’t fixed—it’s a practice, a choice, and a tool for leadership“You are not just one thing. And when you know that, everything opens up.” – Jean-Ray Knighton🛠️ Try This:✍️ Journal Prompt: What’s a label you’ve been carrying that no longer fits?🧠 Reflection: Think of a moment where someone’s story helped you believe change was possible. What did it open for you?🌱 Leadership Practice: In your family, team, or business—what identity are you unconsciously reinforcing?🔗 Learn More & Support U-Turn:Website: http://www.homeless.org.zaLinkedIn: https://www.linkedin.com/in/jean-ray-knighton-fitt-693a3958/Produced in partnership with: http://www.podlad.com

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