Episode Synopsis "Advertising Appeal"

 Range of advertising appeals used by the advertisers to attract customers 

Listen "Advertising Appeal"

More episodes of the podcast Listen and Learn Personal Selling & HRM

• Advertising appeal
• Message Development
• Advertising Appeal
• Audience Selection -Target markets
• advertising-meaning, features and importance
• Types of advertising
• Sales Reports and Documents
• Types of sales situations
• characteristics of a successful salesman
• Sales as an attractive career
• Personal selling as a part of marketing mix
• Features/nature of personal selling
• Marketing in action-Nike
• job evaluation
• work life balance
• Grievance handling and redressal new
• Transfer and promotions in an organisation
• Empowerment of employees
• fringe benefits 2
• Counselling of employees
• HR Audit
• performance linked compensation
• Incentive based compensation plan
• Supplementary Compensation
• Training
• Compensation-objectives and components
• Human Resource Planning
• Social security and social assistance
• Safety of industrial workers
• Health and safety of employees
• Employee welfare/labour welfare
• work life balance
• Concept of motivation,Maslow"s theory
• Prospecting
• An introduction to marketing
• AIDAS theory of selling
• HR audit
• Human Resource planning
• Good industrial relations
• Councelling Employees
• Transfer and promotions
• grievance handling
• Social Security-concept and rationale
• Employees health
• Employee welfare/labour welfare
• Performance based compensation
• Incentives in the compensation plan of organizations
• Fringe Benefits2
• Fringe Benefits
• Compensation management