Episode 80 features Fireball Cinnamon Whisky, which was on the market for decades before being spun off as a standalone brand and rocketing to popularity. Bottled in 750ml at 33% ABV, or 66 proof, it retails for about $15.Enjoy this episode with a shot of Fireball - if you dare!Fireball's official website: https://www.fireballwhisky.com/Brief Historical Timeline:1984 - Fireball is launched under the Dr. McGillicuddy's brand1989 - Sazerac buys 7 brands from Seagrams, including Dr. McGillicuddy's2007 - Fireball is rebranded as a standalone product and introduced to the USA2010 - A social media campaign and brand ambassador heavily promote Fireball2011 - Sales are only $1.9 Million US Dollars2013 - Sales hit $61 Million US Dollars2020 - About 6.3 million 9-liter equivalent cases are soldKey Cocktails:Fireball is for shooting. References:Bloomberg BusinessWeek History of Fireball Article (behind a pay wall)Dr. McGillicuddy's Fireball Cinnamon Whisky BottleWikipedia Article on FireballHuffpost Article on FireballThrillist Article on FireballTTB Regulations on Caramel ColorSpice Kitchen and Bar Article2020 Sales FiguresContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur

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