On this episode of Westside People, CEO of Trent, Mr P Venkatesalu, takes us through his fifteen year journey across the Tata Group that led him to Trent and finding his passion for retail. He talks about  how retail is a playground for psychology, why Westside chooses to stand out of the popular narrative, their “pain now, gain later” attitude and how getting the price right is more important than discounts, offers and promotions.    Shop the look here: www.westside.com Follow Westside here: https://www.instagram.com/westsidestores   CREDITS: Guest: P Venkatesalu Executive Producer: Umashan Naidoo Creative Director: Liana Deboo Created by Westside   This is a Maed in India production. Head of Production: Mae Mariyam Thomas Project Manager: Shaun Fanthome Recording Engineer: Kartik Kulkarni Sound Editor & Mix Engineer: Lakshman Parsuram Senior Producer: Ruchi Sawardekar Junior Producer: Jyoti Chaurasiya Director & Video Editor: Jishnu Guha Recorded at The Indian Audio Company

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