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Listen "#82: Data-Driven Marketing Is Evolving—Are You Ready?"
Episode Synopsis
Discover the future of data-driven marketing in this episode! We unpack how data shapes modern marketing, real success stories from Amazon, AmEx, Netflix, and more, and the major shifts affecting marketers today—like the fall of third-party cookies, stricter privacy laws, fragmented customer journeys, and AI-driven black boxes. Learn 5 must-do strategies to stay ahead: from building first-party data to adopting privacy-first analytics and smarter attribution models. Explore the next wave—Agentic AI, new social platforms, and the balance of automation and creativity.(00:00) Intro(00:36) What is data-driven marketing? And why it matters?(02:15) Let’s look at success stories of data-driven marketing from 5 sectors(04:08) Shifting sands and emerging challenges to data-driven marketing(09:41) 5 must-do’s to overcome the data-driven challenges(12:01) Looking ahead—the next wave of data-driven marketing(13:51) Final thoughts…
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